For 56 years we have chosen to not behave like a Wall Street bank.
A bank is owned by stockholders. They are rarely customers, but bought stock in hopes that its value would increase. The primary role of a bank CEO is to raise stock price. The result? Customers get squeezed, shortcuts get taken, and fees become a profit center.
The role of the CEO at a not-for-profit financial cooperative is to create wealth for its Members and the communities it serves. Any would-be profits are pushed back to Members and the cooperative –– like next-gen ATMs, new online conveniences, and additional branches.
Big banks take local deposits and lend them wherever they get the best return - L.A., Houston, Dubai.
A financial cooperative is a better way to bank. At Community First Credit Union, your locally earned dollars must stay in the LOCAL economy. This helps your neighbors, police, parks, paramedics, schools –– in your back yard.
What's more, we've been specially designated as a Community Development Financial Institution (CDFI) and Juntos Avanzamos credit union - check it out!
Community First is a Community Development Financial Institution (CDFI), certified by the Community Development Financial Institutions Fund at the U.S. Department of the Treasury. This means that we specialize in providing credit and financial services to underserved populations in our LOCAL communities.
And there's more. We've also been recognized as a Juntos Avanzamos (Together We Advance) credit union. This special designation is given to a select group of credit unions who share a commitment to doing good for their LOCAL Hispanic community through financial services and asset-building opportunities.